Women’s Health, Gynecology and Obstetrics

Biography

Biography: Rachel Braun Scherl

Abstract

How do you talk about important health issues or facts of life if you can’t use their actual names? The women's health industry has faced this dilemma for decades—life-changing products like tampons or vaginal dryness solutions can’t use words like “vagina” explicitly in ads or on vital consumer marketing platforms like Facebook. Imagine educating consumers about contact lenses or saline solution without being able to use the word "eye." Rachel will discuss the importance of having a common vocabulary in the pursuit of effectively marketing “taboo” topics such as vaginal health, how to create language for the complexity of female sexuality, and why it’s important for today’s leaders and biggest brands to destigmatize pressing health and aging concerns for women. Rachel is a dynamic, passionate business leader and a pioneer in the space. As a respected strategist and entrepreneur, she has successfully launched, built and turned around companies, both large and small. After building and selling a female sexual health company called Semprae, Rachel now focuses on arming entrepreneurs who are targeting this sphere, with the wisdom, insight and knowledge to succeed. Rachel speaks to health and business leaders about the trials, tribulations, travesties, and triumphs that she and others have experienced fighting to bring awareness and easy access to women for products and services designed to meet a range of needs. She shares both business advice and perseverance from a leader who is well-versed in the world of women’s sexual health and wellness and many of the leaders/companies paving the way.